What do you think when you hear the phrase:

“Like a Girl” ? 

Daring, adventurous, brave, curious, passionate, compassionate,
funny, determined, spirited, worldly, outgoing, inquisitive…?

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic, it’s easy to see what a huge impact it can have on a girl’s self-confidence. During the Super Bowl in, Always kicked off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond.

“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”

BONUS 1 :  See how people reacted to the Super Bowl ad >
BONUS 2 :  Why That ‘Like A Girl’ Super Bowl Ad Was So Groundbreaking >
BONUS 3 :  The new “Unstoppable” video >

Watch, share and champion the girls you love to be unstoppable #LIKEAGIRL >

Do we limit girls and tell them what they should or shouldn’t be?
Do we box them into expected roles?

72% of girls DO feel society limits them — especially during puberty —
a time when their confidence totally plummets.

4GGL thanks  Always and CNN and Huffington Post for this story! 

For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls.

CNN digital correspondent and editor-at-large Kelly Wallace is a mother of two girls who turned her passion for parenting and work-life balance into a new career path. A longtime news reporter who worked at CNN (at two different times!), she left network news for online coverage of women’s issues, interviewing newsmakers including first lady Michelle Obama.

Alanna Vagianos is a Women’s Editor for The Huffington Post. She graduated from Elon University in North Carolina and is a die-hard sneaker head. Jillian Berman reported on the groundbreaking impact of the Super Bowl commercial.