An Augmented Reality Superheroine Is Fighting the Social Stigma of…
This campaign challenges us to open our eyes to our bias and prejudice,
and work to stop it in our: selves + friends + families + colleagues.
Rethink your bias.
While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see—whether it’s race, age, gender, religion, sexuality, or disability.
This may be a significant reason many people in the U.S. report they feel discriminated against.
Subconscious prejudice—called “implicit bias”—has profound implications for how we view and interact with others who are different from us. It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society.
4GGL thanks Love Has No Labels for this video.