"We need to understand that it takes a community to…
Belonging has always been a fundamental driver of humankind.
In May 2012 an Airbnb traveler brought her father — a former West German border guard — back home to visit a united Berlin for the first time. When they arrived, they were greeted by someone with a remarkable story — a man who served as a border guard in East Germany, just across the Wall from her father over 20 years ago. With the wall between them removed, the two men shared a unique bond, creating the trip of a lifetime.
BREAKING DOWN WALLS:
Airbnb created the animated short video and website: Wall and Chain,
Testament to the power of hospitality and resilience of the human spirit.
CREATING COMMONALITY: To represent the feeling of community, Airbnb created a symbol. It’s an iconic mark for shared values. It’s a symbol that, like us, can belong wherever it happens to be. It’s a symbol for people who want to try a new tea they’ve never heard of from a village they couldn’t find on the map It’s a symbol for people like you, who want to welcome new experiences, new cultures, and new conversations.
Learn more about the Belo, the international symbol of belonging.
Airbnb lets you create your own symbol of belonging to represent your home, your adventures on, your STORY of Airbnb.
4GGL thanks AirBnB for such a fun story to share.
Based in San Francisco, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone.